ABOUT US
Populous Consulting is the business consulting arm of the global design firm, Populous. It acts as a specialist venue consultancy, working in partnership with the Populous design team, to optimise revenue generation in sports and entertainment venues.
Populous Consulting challenges the traditional model of venue feasibility and business planning, by combining customer insight and business analysis with design. The objective is to create venues that are optimised for both customer experience and revenue generation. We believe that optimal stadium design is achieved when designers, operators and commercial advisors are part of the process from the beginning of the project.
The partnership between Populous and Populous Consulting ensures that architectural design services are fully integrated and aligned with the optimal commercial strategies, to maximise revenue generation opportunities and ensure financial viability of our projects.
Key personnel from Populous Consulting have been involved in the design, commercialisation, sales and operation of major international sports events and venues globally.
