OUR PEOPLE / Diarmuid Crowley

Diarmuid Crowley


Diarmuid Crowley is a senior sports marketing executive with over 20 years’ experience at WME | IMG – one of the world’s leading sports marketing and entertainment companies – where he led their stadium and arena division. He has managed hospitality programmes for major international sports events including the Olympic Games and the UEFA European Football Championships, as well as the financing and commercialisation of some of the world’s most iconic stadiums.

Diarmuid worked with Populous on the development of the Club Wembley hospitality offer at Wembley Stadium in London, managing the interaction between stadium architects, the client, construction partners and operating teams. The project generated US $1.1 billion from the pre-sales of 15,000 premium seats and 160 corporate boxes.