Irina Dyadyunova

Irina, former Managing Director of IMG Russia, has 14 years’ experience in sports and entertainment marketing, preceded by 12 years in international finance with the World Bank Group. 

She has played a key role in developing commercialisation strategies and feasibility studies for FIFA 2018 stadia in Russia, has managed sponsorship rights for Mercedes-Benz Fashion Week Russia, and was involved in sponsor activation programmes for Sochi 2014 Winter Olympic Games.

In recent years, Irina has worked on venue development projects in KSA and Europe focusing on market research, supply/demand analysis and the development of venue business plans.

Qualifications:

MA in Linguistics

MBA, Financial Management